Global Insights from SIAL, Paris
We attended SIAL in Paris in October this year, a global trade show also referred to as the world’s largest food innovation exhibition.
One of the trends we noticed while introducing the Rugani Juice goodness on world stage, was that there is a general global shift to more healthy and natural food options. Craft and small batch products are gaining traction and presence. In the beverage industry, low sugar and natural sugar alternatives are hot topics.
Rugani Juice is at the forefront of these trends, especially since we are both the producer and the manufacturer of nutraceutical food.
It seems like global consumers are slightly ahead of SA trends, but the South African market has access to a variety of innovative product and South African consumers are eager to experiment, with an increasing range of local and international options at their disposal.
The reaction and acceptance that we received in Paris was very encouraging, and confirmed that Rugani Juice is the innovative product that we created it to be.
We are excited about the opportunities of partnering with international distributors and customers to provide more people with an opportunity to choose to consume food that is natural and healthy.