THE LEGACY We are stewards of a legacy and not owners of a farm.  We are rooted in the firm belief that ultimately our provision comes from God and all belongs to him. Each generation must strive to enhance the legacy of the next generation – it does not belong to anyone; it belongs to the future. It is the vision of stewardship that empowers us to take a long-term view of our enterprise.

Green landscape with Rugani time line OUR ROOTS BY IN IN IN IN 1988 2000 2014 2015 2020 Greenway Farms
sprouted their roots and
was established.
Greenway Farms &
Rugani Carrots pioneered
hydrocooled carrots & became
the leading carrot supplier in
Southern Africa.
We started building our
world-first root juice
extraction plant.
The first Rugani 100% Carrot
Juice was distributed on the
National Fresh Produce
Markets.
Rugani Juice is the leading
vegetable juice producer in
South Africa with 11 delicious &
nutritious variants.
Green farms landscape

OUR FOUNDERS

Greenway Farms is a family-owned business in
South Africa established in 1988 by 3rd and 4th
generation farmers. Our founders, or “The Dads”

as we like to call them have an astonishing story
to tell on how Greenway Farms came about, and
how we have evolved to where we are today.

OUR FOUNDERS

Greenway Farms is a family-owned business in South Africa established in 1988 by 3rd and 4th generation farmers. Our founders, or “The Dads” as we like to call them have an astonishing story to tell on how Greenway Farms came about, and how we have evolved to where we are today.

VISIONARY FARMING
FOR THE FUTURE

Greenway Farms embraced modern agricultural technologies to create an ergonomic balance between man and machine, improving efficiency in the working environment, increasing wages and giving workers the opportunity to develop & learn how to use technology.

VISIONARY FARMING FOR THE FUTURE

Greenway Farms embraced modern agricultural technologies to create an ergonomic balance between man and machine, improving efficiency in the working environment, increasing wages and giving workers the opportunity to develop & learn how to use technology.

FARMING WITH NATURE

Greenway Farms work with nature, not against it. We
work hard at promoting the micro life in the soils and
we do everything possible to protect the microfauna
and -flora on our farms.

FARMING WITH NATURE

Greenway Farms work with nature, not against it. We work hard at promoting the micro life in the soils and we do everything possible to protect the microfauna  and -flora on our farms.

COMBATTING FOOD WASTE,
ONE RUGANI JUICE AT A TIME

Being farmers and understanding the value of food,
the Rugani brand decided to investigate value-added
juice processing many years ago. In 2015, the first
Rugani 100% Carrot Juice was produced and is the
result of our efforts in combatting food waste.

COMBATTING FOOD WASTE, ONE RUGANI JUICE AT A TIME

Being farmers and understanding the value of food, the Rugani brand decided to investigate value-added juice processing many years ago. In 2015, the first  Rugani 100% Carrot Juice was produced and is the result of our efforts in combatting food waste.

UNIQUE
AGRO-PROCESSING SET-UP

With our unique agro-processing set-up, we can process the juice
close to where the fresh produce is grown.

BENEFITS OF BETA CAROTENE

Beta carotene is an organic plant pigment and antioxidant,
which is the orange colour you see in most fruits and
vegetables. When ingesting food items that contain beta
carotene, the beta carotene is metabolised and converted
into Vitamin A (retinol). Vitamin A is an essential vitamin
which means our bodies are unable to produce this
vitamin and we need to obtain it from our diet.

BENEFITS OF BETA CAROTENE

Beta carotene is an organic plant pigment and antioxidant, which is the orange colour you see in most fruits and vegetables. When ingesting food items that contain beta carotene, the beta carotene is metabolised and converted into Vitamin A (retinol). Vitamin A is an essential vitamin which means our bodies are unable to produce this vitamin and we need to obtain it from our diet.

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