Rugani ABC Juice 2020 Launch

 In ABC juice, Juice

Get it?

A = Apple
B = Beetroot
C = Carrot


ABC Juice is not a new concept amongst juicers around the world. It has been known as a beneficial juice blend for quite some time. As leaders in the vegetable juice market, we decided to launch our very own ABC Juice, the first of its kind, made from fresh vegetables and fruits only! As a farm and family-owned brand, we are passionate about raising a healthy generation and leaving a legacy for future generations. By building on our current juice making principles, we wanted to produce a nutritious juice that is more approachable for youngsters, whilst also adding more veggies than fruit.



What makes Rugani ABC Juice special?


Freshness is our secret ingredient! Because we are the farmers as well as the producers, Rugani ABC Juice is made from the freshest veggies and fruit.



Unique agro-processing setup


At the time of harvest, every good farmer ends up with a certain percentage of the crop that is not aesthetically pleasing enough to sell, but still perfectly nutritious. As the leaders in carrot agriculture in South Africa, we took it upon ourselves to innovate in the agro-processing space. We transform this “not-so-perfect” fresh produce, that could have ended up as waste further down the value chain, into a highly bio-available nutraceutical that’s accessible and affordable.



With our unique agro-processing set-up, we can process the juice close to where the fresh produce is grown. We grow the Rugani carrots and the other fresh ingredients come from neighbouring farms who also have this problem. On the day of harvest, the veggies and fruit are transferred from the farms to the juicing facility, where the juice is extracted and aseptically packaged within one day. This enables us to produce a superior quality product that is made with fresh carrots, apples and beetroot that are harvested at sunrise, juiced and packed by sunset. When opening the specially designed pack, you get to enjoy the freshness as if you had picked yourself.



Only produced once a year


In South Africa, apples are only harvested during a limited period. Like our 100% Cloudy Apple Juice, the ABC juice will only be produced once a year, as it contains fresh apples that are only harvested in season.



55% Vegetables


ABC Juice contains more vegetables than fruit. Our formula is simple: 45% Fresh Apples + 55% Fresh Veggies (5% Beetroot + 50% Carrot) = Rugani ABC Juice.



Preservative Free


ABC Juice is pantry safe! No substances or chemicals are added to maintain its shelf life, we use long-life aseptic packaging to keep our juice fresh. Like in space….NO 02 + NO Sunlight = LONG shelf life. Only once opened, it should be refrigerated and consumed within 3 days.



Not from Concentrate


Rugani ABC Juice is made from fresh carrots, apples and beetroot only, not from reconstituting concentrates.



High in Beta-Carotene


This supersonic antioxidant destroys free radicals and protects healthy cells. Our ground-breaking extraction process ruptures 95% of plant cells, making the nutrients more bio-available than eating raw veggies and fruits.



No Added Sugar


Our juices have no added sugar. Due to our unique agro-processing set-up, we harvest and process fresh produce immediately, this enables its natural sugars to be captured at a very early stage after harvesting. This is referred to as the “Golden Hour life force principle

High in Beta-carotene, No added water, NFC, No Added Sugar

At what age can a child start drinking ABC


Professional recommendations:



“Infants should be exclusively breastfed for the first six months of life to achieve optimal growth, development and health.” –  The World Health organization (WHO)



“Breast milk is the optimal, healthiest drink for babies up to 6 months. All other drinks such as tea, fruit juice and vegetable juice should be avoided in this time. Thereafter, to meet their evolving nutritional requirements, infants should receive nutritionally adequate and safe complementary foods, while continuing to breastfeed for up to two years or beyond.” – Monique Piderit, RD (SA) Nutritional Solutions


Rugani juices are all made from fresh produce (not from concentrate), with only natural sugars present and no preservatives. According to the above recommendations, you may start introducing your child to vegetable juice from 1 year, however, please consult your health practitioner or dietician before incorporating any new foods or drinks into your child’s diet.



Fun Activities


As a family-owned business we, at Rugani, understand and care about your family too. We have added 4 fun collectable activities on the back of all of our 10 packs to keep your little scientists busy and the creative juices flowing (pun intended!). We have also created the ABC Kids Activity Center on our website filled with fun at-home educational activities.


Kids Activities

Pack sizes


This deliciousness can be enjoyed in two different pack sizes. Our on-the-go 330ml packs are perfect for lunchboxes (one case = 2 weeks of lunch packs), as well as a healthy option for party packs (be THAT mom!). The 750ml is a nutritious option for the whole family to enjoy.


Fit ABC in everywhere



Rugani ABC Juice will be available nationwide at Food Lover’s Market stores from April. It will also be available at Dis-Chem Pharmacies nationwide, as well as selected Pick ‘n Pay, Checkers, Spar and other independent retailers from May.


Veggie juice is a brave new destination that brainy little scientists & their moms dare to visit. 3…..2……1……..LIFTOFF!!!!


Great taste – Inspired by Nature! That’s the Rugani Promise


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Rugani Carrot juice close up with garnishMonique Piderit - Nutritionist