News release: Pioneering the next health revolution

 In Carrot Juice, Juice

Using a world-first extraction process, Rugani Juice captures the life force of their own daily harvested carrots, and extracts them into a 100% juice within four hours.


“We wanted to make nutraceuticals accessible and convenient to all. What once seemed an insurmountable task for a family of farmers is now a reality,” said Vito Rugani, co-owner of Greenway Farms, about developing the technology needed to make this nutritionally superior, and affordable, product. “From working with leading veggie extract pioneers, to getting each component of our extraction technology custom built, the path of innovation is never easy, but always rewarding,” he added.


Rugani Carrots (produced by Greenway Farms) supplies over 40% of Southern Africa’s carrots. This provides Rugani Juice with an ongoing supply of the freshest veggies that is fully traceable. Being both the farmer and processor enables Rugani to harvest their carrots at sunrise, and package their juice by sunset. This secures the freshness.


The world-first Rugani extraction process ruptures 95% of veggie cells, optimising the nutritional content of the juice. This makes Rugani Juice one of the richest sources of beta-carotene on the South African market to date The process along with the unparalleled freshness makes Rugani Juice a nutritionally superior product and a true nutraceutical (Food that heals). Read more about this revolutionary process.


Currently, the Rugani Juice range consist of five products, available in 330ml and 750ml packaging, sold at Food Lover’s Market, Dischem, and selected Spar outlets. The products are:


100% Carrot Juice

Ginger Infused Carrot Juice

100% Carrot and Pineapple Juice

100% Beetroot Juice

100% Pineapple Juice


The promise of freshness is supported by the integrity of the process, supported by four pillars.


  1. Harvested daily


Veggie extraction occurs on the farm daily from freshly harvested produce, is never made from concentrate and is easily traceable. The produce undergoes a world first extraction process that ruptures 95% of veggie cells, optimising the nutritional content of the juice.



  1. No additives


No sugar, no water and no preservatives are added. On the day of harvest, veggies are transferred on a conveyer belt from farm to facility, extracted and packaged as a 100% natural juice..



  1. Carotenoids


Beta-carotene supports cancer mitigation and is the most effective natural preventative discovered to date. The human body absorbs its rarest variant, cis-beta-carotene most efficiently, but only 2% to 4% of the total beta-carotene available in veggies is cis-beta-carotene. Extraction and pasteurisation converts trans-beta-carotene into cis-beta-carotene, making the extracted juice the richest source of this rare, sought-after goodness.



  1. Captured life Force and nutraceuticals


Nutraceuticals are foods that improve health and healing. A storage root is a plant’s pantry of life. Tubers, bulbs and other modified storage roots have always been renowned for their healing properties, once extracted. Availability of life force hinges on unparalleled freshness and freshness is not a problem when the farmer is both producer and processor, driven by Thew Rugani Juice Promise of harvested at sunrise and packed by sunset.



The health benefits of 100% Rugani Juice makes it a natural healthy lifestyle choice.

  • 100% carrot juice is very high in beta-carotene, an essential component for a strong immune system.
  • Research has shown that carrot juice is one of the best juices for detoxifying tissues.
  • Carrot juice contains high levels of beta-carotene which the body uses to make vitamin A. Vitamin A is very beneficial for dry skin, nails and hair.
  • Drinking carrot juice 20 minutes before a meal helps stimulate your body’s digestive juices.
  • Carrot juice plays an important role in protecting the lungs.
  • Carrot juice’s high content of carotenoids helps to regulate your blood sugar levels
  • Carrot juice works as a natural anti-inflammatory and helps reduce the chance of arthritis, gout and other inflammation.
  • Carrot juice works wonders for congestion and is very effective in dispelling mucus from the ears, nose and throat.


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